The idea behind the 2015 exhibition ‘Leave A Mark’, was a simple yet interesting idea. Putting a lot of the focus on the work of the students instead of the exhibition space, leaving the students work to speak for itself, something that sometimes gets forgotten.
The branding of the exhibition was once again a nice change from the usual exhibitions opting for a minimal aesthetic. Using only two colours for the entirety of the branding, black and white. The logo of Leave A Mark was scribble, with every sub-exhibition having their own different scribble which represents their course. The initial idea was interesting but I believe the meaning of some of the logos might not have been understood. The students also created a typeface for the exhibition to go along with the rest of the aesthetic, the typeface itself was quite interesting opting for a grungier, more organic look.
When it came to marketing and advertising the events, the students set up a website along with the usual Facebook pages. The website featured a minimal interface, giving only vital information, a very interesting concept. Other marketing ideas featured stickers that people could take as a moment of the event, a booklet featuring work from MCAST students and t-shirts that students wore during the event. Overall I think the marketing aspect was smart, interesting and effective.



